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Social Media Seminar – We took a risk and…it paid off!

August 23, 2010 1 comment

So last Thursday I had the privileged of moderating the Social Media Seminar For the Montgomery Chamber of Commerce in conjunction with the Business Expo. The panel is listed on the previous blog.

When I had spoken with Catherine Sutton from the Chamber a month ago, the panel was going to each spend 10 min giving a presentation. After forty to fifty minutes, there would be a Q and A session.

That just didn’t seem to sit right with me so I made a few suggestions and Catherine was very willing to try them out. I wanted the interaction to mimic social media. I was not sure that Catherine would go with it. It was going to be a risk because it was the first time we met and we had never worked together before.  Apart from the faux pas I made addressing her when it started, I think it went rather well. This is what we did:

  • Instead of me introducing the panel, it was much more effective having the panel introduce themselves briefly. It saved me from memorizing or making a statement about their achievements and credentials only to have them say “Oh, if only half of that was true…” in order to be modest. This panel would never do that but why take that chance.
  • We nixed the podium. Rather we sat comfortably and interacted with them at a peer level. Sharing information. It was an attempt at mimicking social media.
  • I gave out my mobile number (should have used google voice’s instead) and my twitter account. Attendants could tweet,  text or simply put their hands up. This way they could take their time to formulate it and not interrupt the panel of other attendants. It also prevent them from simply giving up when they failed to see an opening to ask their questions. That went very well and NRVLiving broke the ice and tweeted…
  • I am sure you recall a time when you spoke and did not realize the time. In order to prevent boring the audience, I gave the panel a hands signal which essentially meant ” wrap it up” and pass the mic back to me. The panel was exceptionally responsive to that made my job very easy and enjoyable. We even had many instances of some friendly banter.
  • I had the privilege of knowing most of the panel and we had the chance to have lunch earlier at Jane Dalier’s of the Valley Business Front. She was an exceptional host and the food and conversation was very stimulating.
  • During the event, Anne and Lynda suggested texting people at the expo and the first one that came in won a $10.00 prize. It was spontaneous – and the audience and panel had  fun with that.

I am looking forward to moderating more events open to this kind of response, energy, humor, and interaction. It was definitely a social event! The hour and a half went so fast we hardly noticed it. We forgot to take a break!

One word to describe the event – “Extemporaneous”.

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4 Reasons to attend this Social Media Seminar

August 18, 2010 1 comment

Social media the last few years have gone viral…pun intended. It seems everywhere you turn, there it is. I was asked to be on the social media panel for the NCTC (New River Corridor Technology Council) a couple weeks ago. This week I will be moderating a panel consisting of bloggers, SEO experts, social media experts for the Montgomery County Chamber of Commerce.

You think you know “social media” till you have to be on a panel or have to moderate one. I have learnt more in the last couple weeks than I have in the last year. I am not an expert nor do I claim to be one. It is just an intriguing area for me and I use it often. As an entrepreneur, a business advisor and coach, I have to ask myself and others that are experts in this area some tough questions:

1. What are the security issues surrounding social media

2. How to create an effective social media strategy for your company

3. How to leverage it effectively and efficiently to get your message across and to interact and dialog with the group of people that COUNT

4. Finally with regards to marketing – what is the ROI and how to measure it…

The panelist are:

1. Anne Giles Clelland is the former founder of business new site Handshake 2.0 (www.handshake20.com ) and the President and CEO of Handshake Media, Inc., which is a new media PR firm.

2. Janeson Keeley is the owner of JTKWeb in Roanoke where she specializes in Web site development and search engine optimizations. She is also the founder of TweetVA (www.tweetva.com ).

3. Dan Smith is the editor and co-owner of Valley Business FRONT.  He has been a journalist for more than 40 years and is the founder of the Roanoke Regional Writers Conference.

4. Lynda McNutt Foster is with Fast Training which is a one stop source for small business. They utilize Synergy Sessions (www.synergysessions.org) that focus on tools and techniques that promote education and collaboration for small business owners.

I am looking forward to asking some tough questions and learning from these experts. Feel free to let me know if you have anything you would like me to ask the panelists.

4 Reasons to attend this Social Media Seminar

August 18, 2010 1 comment

Social media the last few years have gone viral…pun intended. It seems everywhere you turn, there it is. I was asked to be on the social media panel for the NCTC (New River Corridor Technology Council) a couple weeks ago. This week I will be moderating a panel consisting of bloggers, SEO experts, social media experts for the Montgomery County Chamber of Commerce.

You think you know “social media” till you have to be on a panel or have to moderate one. I have learnt more in the last couple weeks than I have in the last year. I am not an expert nor do I claim to be one. It is just an intriguing area for me and I use it often. As an entrepreneur, a business advisor and coach, I have to ask myself and others that are experts in this area some tough questions:

1. What are the security issues surrounding social media

2. How to create an effective social media strategy for your company

3. How to leverage it effectively and efficiently to get your message across and to interact and dialog with the group of people that COUNT

4. Finally with regards to marketing – what is the ROI and how to measure it…

The panelist are:

1. Anne Giles Clelland is the former founder of business new site Handshake 2.0 (www.handshake20.com ) and the President and CEO of Handshake Media, Inc., which is a new media PR firm.

2. Janeson Keeley is the owner of JTKWeb in Roanoke where she specializes in Web site development and search engine optimizations. She is also the founder of TweetVA (www.tweetva.com ).

3. Dan Smith is the editor and co-owner of Valley Business FRONT.  He has been a journalist for more than 40 years and is the founder of the Roanoke Regional Writers Conference.

4. Lynda McNutt Foster is with Fast Training which is a one stop source for small business. They utilize Synergy Sessions (www.synergysessions.org) that focus on tools and techniques that promote education and collaboration for small business owners.

I am looking forward to asking some tough questions and learning from these experts. Feel free to let me know if you have anything you would like me to ask the panelists.