In the last post, you may draw the conclusion that steroids is bad. That is NOT what I am saying. Just that a company might not want to seriously evaluate their marketing campaign because it may indicate something is wrong.
So when would one use steroids in real life?
Cortisone is a type of steroid produced naturally in the adrenal glands and is released into the blood stream when the body is under stress. This short acting response helps our fight-flight reaction and enables us to deal with pain in order to perform in extreme conditions.
People experiencing acute or chronic pain can get a synthetic cortisone injection directly applied into the area of inflammation such as the joints or in the spinal and cervical areas. These are more potent and can last from days to months…a way to manage pain or mask a problem. It can help someone break the cycle of pain long enough to go through rehab and/or let the body heal itself.
What does that idea mean in business?:
1. There may be a time for a company to be on “Steroid” – like bringing in an infusion of cash, or hire consultants. It is like that shot in the area of pain.
2. You can use this idea to help break the cycle of low productivity, low moral, bottlenecks, stagnation, or even to take the company to the next level of growth (e.g. to manage change).
3. It should be used as a stop gap till the organization finds a long term solution. This is not unlike the current “top-hat” BP is deploying to handle the oil leak in the gulf.
Allan can be reached for a free initial consultation to determine whether you need that “shot” and how to develop a long term solution.